Instagram @quoi.vu

Khoa Vũ
Senior
Art Director

Find More
Of Me On
CampaignASIA
👉 Here

Boss Cafe - Trụ Cột Mà, Sao Dám Mệt

Ideation, Art Direction, Production Supervision & Key Visuals

Ensure Gold - Tết 2025

TVC, Social, Art Direction, Social Productions

Zeiss Smile Pro - The Myopic Loop

Art Direction, Ideation, Key Visual, TVC, IMC

Warehouse - Rebranding

Creative Direction, Brand Identity Design

Yên Ả Cafe & Dining

Creative Direction, Brand Identity Design

OMO Dirt For Good - Home For Every Species

IMC Campaign, Art Direction, Animation Production Supervision

Carlberg Sharktank - Chỉ Một Chất Men, Sánh Ngàn Thành Tựu

Art Direction, Key Visual, TVC

San Miguel | Social Media (WIP)

Brand Identity, Graphic Design, Art Direction, Manifesto TVC

🧠 Thinking
Outside The Box,
Within Another 📦

I didn’t step into advertising just to make things look good. I came here to say something. To build worlds. To bend expectations. But I quickly learned that creativity in this industry isn’t a blank canvas—it’s a maze. A beautiful, chaotic maze of strategy, timelines, KPIs, budgets, briefs, and client dreams. So, I learned to dance within the lines.

My process isn’t random. It can’t be. Every idea I sketch, every concept I build, has to serve something bigger than aesthetics. There’s always a mission. A goal. A box I have to stay in—so I can find a way to break out of it. Because to me, the magic happens right there: on the edge of logic and imagination. Where creativity isn’t just free, it’s fearless—but never careless. Where the idea is just as sharp as the design, and the strategy is as bold as the execution.

I’ve made it my craft to live in that balance. Unpredictable in how I think.

Unmissable in what I create. Unshakable in why it matters.

MORE ABOUT ME