We were tasked to create a traditionally relevant concept for Nestlé new and delicious cookies, which are booming in the market. Prolonging the brand's previous concept of honoring Vietnam traditional Tết practices, we came up with a concept of "The Long Way Home", illustration 4 iconic situation of youngster going back to their family for a Tet reunion: the group of friends, the couple, the young family, and the oversea student.

Role: Art Director

Year: 2022

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Client: Nestlé

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Agency: Mullenlowe Mishra Vietnam

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Designers: Annie Hoàng

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Illustrator: Hồ Lễ

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Scope Of Work: Packaging, Art Direction