Equipped with a mindset that efficiently balance strategy and creativity, I have been working as an Art Director / Graphic Designer in the advertising industry for more than 6 years and taking crucial part in building some of the most iconic global brands In Vietnam, (Boss Coffee, Ensure Gold, OMO, Total Energy, Bobby, Uniqlo, Carlsberg, Sapporo, EVA Air, Unilever, Zeiss, etc.), as well as some of the most exciting local brands (The Warehouse, PRO Vietnam, Finhay, White Palace, etc.)

​

Born and raised as a Saigon late millennial, I inherit all the best quality of the 90s generation - thick-skinned, dedicated, hard-working - while acquiring some of the younger generation quality - open-minded, community-driven, & self-aware.

​

​I am aspired to not only be one of the best Art Director there is, but also be the best version of myself for my family. Thus, I value the myth "Work Life Balance" more than anything. For me, it is not about having a perfectly balanced hours between work & personal life, it's about knowing when to sacrifice one thing for another.