Masteri West Heights
Located in the heart of Smart City, Hanoi, Masteri West Heights offers international living space in an aesthetic modern style, with exclusive facilities of highest global standards. Masteri West Heights is one of the many ambitious project from the Masterise Group, getting their hands on the most prestige pieces of lands from across South and North Vietnam.
I was tasked as the lead designer to take care of all the brand identity designs, as well as collaborating with Degree Bangkok to create a strong, efficient brand system.
Role: Graphic Designer
Agency: MullenLowe Mishra, Degree Bangkok
Client: Masterise Group
Scope Of Work: Brand identity, brochure, leaflet, OOH banners, manifesto film, etc.
What Is Living?
Located in a new and secluded area of Hanoi, Masteri West Heights has always been identified as a "lifestyle changing" project, in which the residents will be provided with the best amenities, the most convenient locations, and the greatest of experience.
Inspired by the project, me and the team at Degree Bangkok has created a different, yet relatable way to talk about how Masteri West Heights is going to change their future residents point of view. We simply ask them the question: "What is living?"
This Is Living
The answer for a simple question is, of course, simple. We made ourselves clear that at Masteri West Heights, "You" will have everything that makes you considered worth living for. Living with elegance, as the sense of elegance flow naturally in Masteri West Heights. Living with balance, by immersing into a world of luxury, designed to ease you into relaxation for a perfectly balanced life. Living with aesthetics, because you deserve to live a life surrounded by beauty within every step.
The designs for Masteri West Heights brand identity circled around simplicity, yet elegantly feature all of the glamour that the area and the property management team can provide for their residents. For example, the fundamental use of full spread picture is used across the brochure, leaflet and print ads to ensure the full exposure of the building design. Furthermore, I have made a lot of design decisions to ensure both Masteri West Heights uniqueness and the synchronism across all the "Masteri" projects, including the logo, color usage, and graphic elements.
