Bobby-Chan 4th & 5th Birthday
The cute and cuddly Bobby-chan from the diaper brand turned to new age every year at July 07. As one of the biggest baby diaper brand in the market, Bobby has always take the occasion and turn it into an online festival for Vietnamese mom to celebrate, play games, have a good time with their kids and earn huge amount of gifts.
For 2 consecutive years, me and the team at MullenLowe Mishra has won the pitch for this festive project, and honored to be the creative behind the 4th & 5th Bobby-chan birthday party. On both of these years, our job is to create a gaming driven, excited, & overly-cute microsite and social campaign, in which we always cause the brand team trouble as the number of interested users always exceed their expectation regarding their gift stocks.
Role: Art Director, Graphic Designer, Motion Graphic Designer
Year: 2019, 2020
Client: Diana Unicharm JSC
Agency: Mullenlowe Mishra Vietnam
Animation Studio (2020): DeeDee Animation
Scope Of Work: Microsites, social posts, key visuals, game designs.
Website Developer: iProspect
KOL & Social Management: Võ Thị Hoài Thương & The UFO Creative team
Bobby-chan 5th Birthday (2020)
Following the success of last year, I was assigned to lead the 2020 Bobby-birthday campaign. Aside from celebrating his birthday, Bobby-chan also want to introduce his new friends: Pippy, Sleepy, Ribbon, & Ricky to the kids, therefore there were a lot of adjustment regarding the visual of each characters. Aside from the animation video, we also create a new microsite for Mom and kids to hang out, read more about Bobby and earn gifts.
One of the most engaged aspect of the microsite, and propably the whole campaign, is the mini games on the website. The games are easy to play, satisfying to win, and fun to experience, not the mention the lore behind the games is also integrated to the comic stories.
To end the campaign, we put the spotlight on some of Bobby devoted users, we also give away some of Bobby-chan special boxes, which included a random Bobby-chan character stuffed bear, a full comic collection & other items.
Bobby-chan 4th Birthday (2019)
In 2019, I was tasked to join and support the team at MullenLowe Mishra to do the social campaign & some digital banner visuals for Bobby-chan 4th birthday. Most of the main work came from Nguyen Viet Hoang, an art director at MullenLowe Mishra at the time, but I am very excited to be a part of it and be able to add a little spice.
During this time, the branding of Bobby-chan, and Bobby brand, in general, has not been completely refined, thus the visuals execution for each year is quite inconsistence. Luckily, in the course of running this campaign, we have had the chance to pick up the pieces, and lock them in the right places.
