OMO Dirt For Good
Trồng Mái Ấm Cho Muôn Loài
Moms always want their kids to learn good things about caring, building friendship, and empathy in life. They teach kids how to stand up for the good things, stand for the weaker, for those who are bullied. But sometimes, they forget that the planet & nature are also what we need to care for.
After 5 years of Dirt For Good campaign runs, we witness the real impact that animals from the Red Code or we-thought-that-have-been-extinct (Cheo cheo lưng bạc, vọoc chà và chân đen, sao la, cu li) are coming back to the national parks. This is a very positive signal, proving that the small getting-dirt act is now leading to the bigger deed: Build up the damaging ecosystem piece by piece and teaching the kids when and how to stand up for their planet, their nature, their the life-time friends.
Role: Art Director
Year: 2022
Client: Unilever Vietnam
Agency: Mullenlowe Mishra Vietnam
Creative Director: Trần Vũ Tuấn Đăng
Copywriter: Hằng Farm
Designers: Mai Nguyễn, Bích Ngọc, Sang Trương
Animation Studio: DeeDee Studio
Developer: FPT
Scope Of Work: Art Directing, Animation, Ideation
Lost Animals
What?
"Trăm nghe không bằng mắt thấy"
It's surprising to hear that nearly extinct animals have moved to the city. But it is shocking to see how they are struggling to adapt to this living condition.
How?
3D Billboard is to "showcase" the loss of forest leads to a severe consequence, which is animals losing their home and invading the city. QR Code and website will be displayed along slide the 3D billboards so that viewers can participate on the voting and planting activities. With each participants, at least 1 plant will be planted in the next 2 months.
The Result
After the sponsored 2 days 1 night game show, the Green Generation Submit, the animal invasion 3D Billboard, the virtual animal invasion, all the activities on OMO fanpage, and the Home Certificate, it is safe to say that the campaign ends with a huge success.
To "boast" our achievements and inspire children to continue protecting their nature friend, we create a summary video that inspired by the journey of the Green Generation Submit winning team. From their first encounter of the 3D Billboard to the tree that they planted at the National Park.
