Carlsberg is probably the best and most well-known beer in the world, but in Vietnam, their market share at the time was only a humble 0.5%. So the challenge posed for us at MullenLowe Mishra is monumental: to put Carlsberg on the map of beer drinkers in Vietnam and not just any beer enthusiast, but the connoisseur, the achiever, the businessman, the ones that represent the spirit of ever improving from Carlsberg since 1847.

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To penetrate the said audience, Carlsberg Vietnam collaborated with one of the most notorious business game shows in the country - Shark Tank - and lent the powerful images of the sharks to further reinforce the stance of Carlsberg quality as a brand, and as a beer.

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Handling visuals and production with the sharks is a special experience that I won't soon forget.