Masterise Lumière
The last piece of golden land in Thao Dien, Ho Chi Minh city, Lumiere is an ambitious project coming from Masteri as they want to create not only a state-of-the-art boutique apartment building for the most prestigious people, but also to introduce, for the first time, a fully nature integrated building that fully embrace the healthy, luxurious living lifestyle.
Role: Art Director, Graphic Designer
Year: 2021
Client: Masteri Group
Agency: Mullenlowe Mishra Vietnam, Degree Bangkok
Scope Of Work: Brand Identity, Brochure, Leaflet, OOH Banners, Hoarding, Digital Banners, Mood Film.
The Lumière
Taking its inspiration from the veins of a leaf to create a one-of-a-kind Leafscape architecture, LUMIÈRE riverside is a unique development aiming to harmoniously balance ideas of nature and well-being without compromising on luxury or aesthetics. The residential towers rise elegantly over Ho Chi Minh City, framed by vertical gardens and water pavilions to engage the senses and provide a space for relaxation. The most iconic element of the façade is the lush greenery which acts as a natural filter, promoting a healthy indoor microclimate and reducing noise pollution.
Translating the concept into design, I utilize the pattern of the leaf vein, in combination with a more fashion editorial layouts, leaving a note of nature in every designs.
Lumìere is quite a special project as it stands independently from other Masterise project as a boutique resident, giving a more personal care to all its residence.
When Luxury Meets Green Living
While working on the branding of LUMIÈRE riverside, the concept ‘When Luxury Meets Green Living’ is central to everything I do. From the gold foil printing technique, the leaf vein pattern, the contemporary layout design, to the smallest detail of the font sizes, the brand identity is all in line with the architecture and interior designs. creating a cohesive branding system.
In the creation of LUMIÈRE riverside, I can't help but notice the radical changes in Ho Chi Minh city, where trees of hundred years old are being cut down for the sake of industrial development. I realize that the way of green living will soon be a luxury, and use it as one of our key selling points for this project.
